|MARKET RESEARCH||CONSULTING & TRAINING IN BRAND CONTENT||EDITORIAL PRODUCTION|
Above all, QualiQuanti is a market research company, which has been expanding its expertise for a few years in consulting in brand content and editorial production.
- In-Depth Qualitative Research: by using many fields of human sciences (cognitive psychology, anthropology, sociology, semiotics…) and international observation.
- InnovativeQuantitativeResearch: a unique methodology to better reflect the diverse and subtle perspectives of respondents (even on large samples).
- Online Marketing Research experience: QualiQuanti was among the first French companies to conduct online research, and has owned its online panel since 2000 (TestConso.fr).
- Pioneering Techniques & Technology at every stage of each study (Internet, photo, video, bulletin boards, blogs, etc.)
- Creativeand Innovative Consultancy: creative and innovative ad hoc surveys and inspiring results
- International Research Management: a team of multilingual survey managers and a worldwide network of partners and is capable of conducting research projects in multiple countries.
- Combining qualitative and quantitative tools and analyses alternating open-ended and closed-end questions to deliver richer and more operational results.
- Combining and adapting a wide palette of techniques for richer and more relevant results
- Using innovative methodologies according to our clients’ needs (observation, photos, experts, semiotics, etc.)
- Flexibility and adaptability. QualiQuanti’s organization and structure allows us to respond quickly to the schedule and requirements of our clients’ projects.
- Delivering operational results and actionable solutions. Marketing research can be used as a creative tool to leverage brands’ strategies and product innovation.
- A good quality-price ratio through customized combinations of our various methodologies.
- Dynamic and continuous reflection on the industry standards and trends. You can follow our latest posts regularly published on four thematic blogs
Our work on Brand Content naturally drove us to offer our clients the following solutions :
Training and consulting on brand content strategies
- Workshops and training seminars for brands, producers and agencies
- Initiation to Brand Content : definition, keys to success, analysis of best practices
- Sectorial Brand Content : decoding of a field’s brand content (on demand). Examples of sectorial training already produced: luxury, beauty, childcare, insurance, banking, sport…
Pre- and post-tests of brand content operations
Tests and studies on brand content operations, (pre-tests, post-tests)
Exploratory studies on editorial expectations to produce content best adapted to targeted audience.
Performance measurement (ROI)
Consulting on brand’s editorial strategies
- Exploration of brand’s cultural potential and help in identifying and defining the right editorial territory. Council on relevant formats, territories, media to value brand content
- Creative workshops on a brand’s editorial strategy
- Strategic planning
Producing content through studies is a particularly efficient technique for natural referencing. QualiQuanti helps its clients to become references on a theme thanks to abundant and exceptional content designed for :
- Professionals (content marketing).
- The general public : advice, recipes, testimonies, etc.
These contents can be used to feed our clients’ websites, to galvanizing communities, or they can serve as raw material for editorial agencies. We also develop various turnkey realisations for our clients :
- Blogs and websites (womenology for Auféminin.com, Idées Locales for Pages Jaunes, ma maison éco confort for the Atlantic group)
- White papers (white paper on consumer magazines for Mediapost Publicité)
- Events (organization of the Brand Content Grand Prix since 2009)
Sources used : consumer studies, observation, crowdsourcing, semiotic analysis, expert interviews…
- Collaboration with a network of journalists, creative agencies and producers.
- Project managers capable of driving the development of the various tools needed.
- 20 years of collaborating with media, which enable us to know the audience’s expectations and identify creative formats.
- OurTestconso.fr panel, which enables us to launch communities and guarantees a massive production of testimonies, videos, photos