A few milestones in the history of QualiQuanti
2013-2014
QualiQuanti modernizes its corporate identity with a new logo and a new baseline, Creative Intelligence. QualiQuanti continues its exploration of Brand Content, leading to the larger concept of Brand Culture. Publication of Building Brand Culture, unlock your brand’s cultural potential, to go further into the understanding of brands. Pdf white papers about Brand Culture :
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2011-2012
2009-2010
QualiQuanti deepens its expertise on Brand Content. Publication of Brand Content, how brands become media (Dunod), which sums up the results of our reflections on the subject since 2007. Creation of a series of websites about Brand Content : a blog, a watch site, a directory, a Trophee. |
2008
Semiological analysis is part of QualiQuanti’s key methodologies Creation of a blog about the use of semiology in market research |
2007
2005
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QualiQuanti starts to work and write on market research and methodologies These first reflections will later lead to a series of publications :
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2000
QualiQuanti develops its own proprietary panels to manage its studies independently. Creation of Testconso.fr (more than 500 000 panelists today), later followed by other consumer panels :
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1998
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QualiQuanti is a pioneer in the use of online tools in market research :
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1994
Marketing & Télévision becomes QualiQuanti, a genralist market research company with a strong expertise of the media. Over time, QualiQuanti’s expertise expanded to all kinds of industries : consumer goods, B to B, banking and insurance, new technologies, luxury… . |
1990
Creation of Marketing & Télévision. The company consults for television channels and producers Tests of more than a hundred TV shows and dozens of thematic channels during 4 years. In-depth study of TV sponsoring with the Sorgem. . |