QualiQuanti gives two conferences at the 2016 Printemps des études

Capture d’écran 2016-03-15 à 17.47.45QualiQuanti organises two conferences at the next “Printemps des études” (French professional exhibition for market research) :

Renewing brand plateforms thanks to performativity and brand culture – 14th April, 10:45 AM 

Consumers “perform” brands, as consumption is one aspect of our identity. Performing a brand means growing familiar with it, living with it, adopting its gestures, attitudes, its vision of the world. The conference will be the occasion to show how brands develop culture meaningful cultural worlds which enable consumers to get involved and identify with the brand. What’s at stake for brands is to encourage performativity by using levers suchs as brand content, employees, places, design… We will also explain our methodologies : brand culture audit and brand plateforms. 

To read more about performativity (French) : http://testconso.typepad.com/brandcontent/performativite/

Obtaining inspiring study results thanks to creative intelligence : innovative methodologies (international watches, semio-live, crowdsourcing, intercultural…) : 15th April, 12AM 

Thanks to illustrated examples, we will show how to lead meaningful, operational studies adapted to the current economical context :
- Panoramic studies vs. focused
- The most interesting international watch subjects
- What crowdsourcing brings to studies

We will show extracts of studies on organic food, retail, e-shopping, product innovation, etc… and how studies are a way to become a reference on a subject (pop-up stores, brand content…)