QUALIQUANTI’S BLOGS
QualiQuanti has created a series of blogs on market research since 2006 :
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Marketing Research & Online StudiesA reflection on market research and keys to carry out online studies Marketing research is evolving with the arrival of the Internet. The aim of this blog is to contribute to the discussion about market research, and more specifically about online studies. Daniel Bô, Qualiquanti CEO, market research institute. |
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Semiological Analysis & Market ResearchReflections & examples At QualiQuanti, we use semiology as a method since 1990. The aim of this blog is to publish examples of analysis or extracts to illustrate how rich and instructive this methodology can be. |
Our expertise on Brand Content led us in 2008 to create a series of blogs, websites and events on the subject :
- A blog following discussions about Brand Content
- An international watch website reviewing brand content operations (more than 3000 examples – the access to the most recent examples is free)
- A businness directory listing the major players in the field of Brand Content in France
- The Brand Content Grand Prix, a trophee which rewards every years the best practices in the field
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The Brand Content blogCreated in 2008, this blog participates in the general discussion about Brand Content today, and brings together information and reflections about this new way of communicating. |
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The Brand Content watchThis international observatory reviews more than 3000 examples of content produced by brands. Those are sorted out by market (Cet observatoire international recense plus de 3000 exemples de contenus de marques, classés par secteur (ensurances, food and drinks, luxury, etc.), and by content type (mini-movies, consumer magazines, social media, etc.) The most recent example are available for free. The full content of the website is on a subscription based access. Please contact us for more information. |
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The Brand Content business directoryThis online business directory lists all contact information of the major players in the field of Brand Content in France : content producers, communication, media and advertising agencies… A paper edition which is updated every year is available on request. |
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The Brand Content Grand PrixThe Brand Content Grand Prix rewards the best brand content strategies each year. The ceremony is an opportunity to reward the talent of the best players in the field. |
