(Français) Audit de brand culture appliqué au cas Frichti
10/06/2018

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(Français) L’offre QualiQuanti résumée en une image
09/05/2018

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(Français) Lancement du Brand Content Institute
24/08/2016

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Publication of a downloadable white paper on pop-stores with Klepierre
10/03/2016

couvPop-up stores, conquering a new frontier of brand expression : Klépierre,european leader of shopping centers, offers free download of its white paper, writen with QualiQuanti.

Thanks to an in-depth research based on an international watch of over several hundreds of examples, on conversations with consumers and on an exclusive analysis of semiotician Raphael Lellouche, Klepierre brings with this publication true answers to brands in search of visibility and unprecedented experiences for their clients.

With the digital revolution, the strategic question for brands is to establish a strong and direct relation with their clients. The frontier between brand’s communication and sales is blurring. Interactivity is omnipresent in stores, brand experiences enable to sell better and demanding clients expect unprecedented and priviledged experiences : we have entered the pop-up stores era. 

Here is the English version of the white paper for download.

Here is the video presentation of the book

 

QualiQuanti gives two conferences at the 2016 Printemps des études
06/02/2016

Capture d’écran 2016-03-15 à 17.47.45QualiQuanti organises two conferences at the next “Printemps des études” (French professional exhibition for market research) :

Renewing brand plateforms thanks to performativity and brand culture – 14th April, 10:45 AM 

Consumers “perform” brands, as consumption is one aspect of our identity. Performing a brand means growing familiar with it, living with it, adopting its gestures, attitudes, its vision of the world. The conference will be the occasion to show how brands develop culture meaningful cultural worlds which enable consumers to get involved and identify with the brand. What’s at stake for brands is to encourage performativity by using levers suchs as brand content, employees, places, design… We will also explain our methodologies : brand culture audit and brand plateforms. 

To read more about performativity (French) : http://testconso.typepad.com/brandcontent/performativite/

Obtaining inspiring study results thanks to creative intelligence : innovative methodologies (international watches, semio-live, crowdsourcing, intercultural…) : 15th April, 12AM 

Thanks to illustrated examples, we will show how to lead meaningful, operational studies adapted to the current economical context :
- Panoramic studies vs. focused
- The most interesting international watch subjects
- What crowdsourcing brings to studies

We will show extracts of studies on organic food, retail, e-shopping, product innovation, etc… and how studies are a way to become a reference on a subject (pop-up stores, brand content…)

Publication of 3 articles on performativity
12/06/2015

The word « performative » was created in 1955 by philosopher John Austin. It is derived from the verb “to perform” and preserves its double meaning of “doing” and “acting”. A consumer performs a brand when he makes it exists through his actions. He lives with brands, appropriates them, adopts attitudes suggested by brands, the social model and culture suggested by brands. 

 été forgé en 1955 par le philosophe John Austin à partir du verbe « to perform », qui a le double sens de jouer et d’accomplir. Un consommateur performe une marque parce qu’il la fait exister à travers ses actes. Il la vit, se l’approprie, adopte des attitudes, se conforme au modèle social et à la culture de la marque. See a brroader definition on Wikipedia

We have published 3 articles on this fundamental concept in the marketing magazine Influencia (articles are in French) : 

- Studying and mesuring performativity rather than engagement 

How to encourage brand performativity ? 

Performing the brand inside the company

Publication of a study on brand content management
08/04/2015

The study led by QualiQuanti in 2014 among more than a hundred brands has been published ! 

Here is a link to access the results (in French) 

 

Management of brand content by The Club des Annonceurs and QualiQuanti